My Masters Degree Thesis. MEnvStud

It’s about time that I go back to writing, I remember starting this website with my name as the domain in order to publicize myself as a full-time artist. However, life does work in miraculous ways doesn’t it?

Yas Island park

I chose to keep my old posts still available on this website in case you were wondering to see what type of person I was back then.

Anyways, now I am an environmental analyst on a MISSION. What sort of mission is it? I don’t know xD.

Perhaps my thesis research will give you an idea of what it might be…? 😉

Hope you enjoy reading it!

The highest form of human excellence is to question oneself and others.

Socrates, 469–399 BC


Over the past few decades, rising meat and dairy consumption has had increased environmental implications, ranging from soaring greenhouse gas emissions to river pollution in Aotearoa New Zealand. Recent studies suggest the importance of altering meat and dairy consumption attitudes to reduce environmental damage, and researching people’s meat and dairy consumption drivers plays a crucial role in understanding behavioural change and encouraging alteration in meat and dairy consumption attitudes. Changing people’s attitudes around meat and dairy consumption is vital to reducing environmental degradation. Furthermore, moving towards a less meat- and dairy-intensive diet can be beneficial not only for the environment but also to personal values and ethics. This research aims to understand how some people in New Zealand society perceive their attitudes around meat and dairy consumption and its implications for the environment, as well as contribute to behavioural change. Qualitative research methodology was applied to understand four drivers that define people’s attitudes towards meat and dairy consumption. These drivers stem from domain-specific value- and ethics-based attitudes. Face-to-face interviews were conducted to collect in-depth data on how individuals perceive the environmental implications of meat and dairy consumption from faith-based, health-based, environmental ethics and animal welfare viewpoints. Implications of these drivers and their combinations to inform behavioural change are discussed, as well as how findings from this research can inform behavioural change. Further, this research aims to contribute to future educational campaigns that encourage sustainable choices for individuals whose values and ethics drive their attitudes around meat and dairy consumption